Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Avoya Travel hires new digital agency

Avoya Travel hires new digital agency
Avoya Travel, an American Express Travel Representative and a top cruise seller, hired Piston as a new advertising agency partner. The full-service digital agency has offices in San Diego and New York.

Piston will provide creative and media support as part of Avoya’s long-term strategy of strengthening its brand through innovation and technologies that enhance the customer experience. As the company continues growing and reaching new consumers, Avoya said its focus will remain centered on changing the way people purchase vacations.

'We’re confident that Piston’s best-in-class capability will help us deliver upon our aggressive growth strategy and plan for the future,' said Sam McCully, vp marketing for Avoya Travel.